Grown

By

Nature

Commissioned by YUME YUME we created an installation which refers to a dreamy colourful meadow with swirling flowers. For YUME YUME, we wanted to capture the mood of the outdoor in spring placed in a build city environment creating the experience that nature is taking over.

This uncontrolled growth of nature reflects the theme of the Grown by Nature SS21 collection.

 

For this installation we got inspired by the vegetation in the area around Amsterdam. The industrial space is filled with plant-covered mounds of varying sizes. Live moss, Fountaingrasses, Freabane, Yarrows and Oriental poppy are among the array of species used to adorn the hills.

Project: Grown By Nature

Client: YUME YUME

Location: Amsterdam

Assignment: Installation SS21 shoot

Year: 2020

Design: Studio Wüst Reveco 

Photography: Myrthe Giesbers & Malou

Videography: Myrthe Giesbers

Sketch

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